Innovation Book, The - Max Mckeown - Bog

"If you want to know how to make innovation a reality, read this book before your competition does!" Dr James Canton, CEO & Chairman, Institute for Global Futures The Innovation Book is your hands-on guide to turning new thinking into exciting opportunities. The quick-read format features an overview of each topic, what success looks like, the pitfalls to dodge and an action plan of what you can start doing - right now - to achieve success. Includes: * Your Creative Self - how to become a more powerful innovator* Leading Innovators - how to inspire and motivate creative people* Creating Innovation - how to develop and test new concepts* Winning with Innovation - how to sell your new ideas* The Innovator's Toolkit - 20+ tools to help you create, shape and share your ideas* The Innovator's Case Notes - real-life examples of innovation in action; what would you have done?