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Innovation in Advertising and Branding Communication - Bog

Bag om Innovation in Advertising and Branding Communication

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques¿ from body image, identity and mental imagery, to self-exposure and LCM4P ¿ intersecting with branding and advertising constructs and practices.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367443641
  • Indbinding:
  • Hardback
  • Sideantal:
  • 176
  • Udgivet:
  • 8. oktober 2020
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 453 g.
  • 2-3 uger.
  • 22. januar 2025
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Innovation in Advertising and Branding Communication

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques¿ from body image, identity and mental imagery, to self-exposure and LCM4P ¿ intersecting with branding and advertising constructs and practices.

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