Innovation in Advertising and Branding Communication

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Hardback
2-3 uger
1.776,95 kr.

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This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques¿ from body image, identity and mental imagery, to self-exposure and LCM4P ¿ intersecting with branding and advertising constructs and practices.

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Sprog:
Engelsk

ISBN:
9780367443641

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
176

Udgivet:
8. oktober 2020

Størrelse:
152x229x0 mm.

Vægt:
453 g.

Leveringstid: 2-3 uger.
Forventet levering: 10. december 2024

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Beskrivelse af Innovation in Advertising and Branding Communication

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques¿ from body image, identity and mental imagery, to self-exposure and LCM4P ¿ intersecting with branding and advertising constructs and practices.

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