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Innovation in Marketing - Peter Doyle - Bog

Bag om Innovation in Marketing

Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750641210
  • Indbinding:
  • Paperback
  • Sideantal:
  • 240
  • Udgivet:
  • 10. November 1998
  • Størrelse:
  • 234x157x16 mm.
  • Vægt:
  • 370 g.
  • 2-3 uger.
  • 2. August 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Innovation in Marketing

Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.

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