Name: Innovation in Marketing
Price: 730.95 DKK
Availability: InStock
Author: Peter Doyle
ISBN: 9780750641210

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Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.

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Sprog:
Engelsk

ISBN:
9780750641210

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
240

Udgivet:
10. november 1998

Størrelse:
234x157x16 mm.

Vægt:
370 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.

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