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Marketing Management and Strategy - Peter Doyle - Bog

af Peter Doyle
Marketing Management and Strategy af Peter Doyle
Bag om Marketing Management and Strategy

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780273693987
  • Indbinding:
  • Paperback
  • Sideantal:
  • 464
  • Udgivet:
  • 6. April 2006
  • Udgave:
  • 4
  • Størrelse:
  • 266x198x26 mm.
  • Vægt:
  • 850 g.
  • Ukendt - mangler pt..

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.

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