Name: Marketing Management and Strategy
Price: 901.95 DKK
Availability: OutOfStock
Author: Peter Doyle
ISBN: 9780273693987

Marketing Management and Strategy af Peter Doyle

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A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.

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Sprog:
Engelsk

ISBN:
9780273693987

Forlag:
Pearson Education Limited

Indbinding:
Paperback

Sideantal:
464

Udgivet:
6. april 2006

Udgave:
4

Størrelse:
266x198x26 mm.

Vægt:
850 g.

Leveringstid: Ukendt - mangler pt..

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A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.

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