Name: Interactive Marketing
Price: 1874.95 DKK
Availability: InStock
Author: Christopher Miles
ISBN: 9780415801713

Interactive Marketing af Christopher Miles

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This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing.' In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.

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Sprog:
Engelsk

ISBN:
9780415801713

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
244

Udgivet:
18. marts 2010

Størrelse:
154x235x19 mm.

Vægt:
482 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 30. november 2024

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This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing.' In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.

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