Name: Interactive Marketing
Price: 632.95 DKK
Availability: InStock
Author: Christopher Miles
ISBN: 9781138008823

Interactive Marketing af Christopher Miles

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This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and `guerrilla marketing.¿ In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.

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Sprog:
Engelsk

ISBN:
9781138008823

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
256

Udgivet:
3. juli 2014

Størrelse:
152x229x0 mm.

Vægt:
340 g.

Leveringstid: 2-3 uger.
Forventet levering: 12. december 2024

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This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and `guerrilla marketing.¿ In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.

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