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International Business Strategy - Alain (University of Calgary) Verbeke - Bog

- Rethinking the Foundations of Global Corporate Success

Bag om International Business Strategy

Now in its third edition, this core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). It offers commentaries on 74 key articles from leading management reviews and develops a comprehensive conceptual model to support student learning with a practical perspective.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781108488037
  • Indbinding:
  • Hardback
  • Sideantal:
  • 675
  • Udgivet:
  • 23. september 2021
  • Udgave:
  • 3
  • Størrelse:
  • 175x250x27 mm.
  • Vægt:
  • 1130 g.
  • 8-11 hverdage.
  • 7. december 2024
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Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af International Business Strategy

Now in its third edition, this core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). It offers commentaries on 74 key articles from leading management reviews and develops a comprehensive conceptual model to support student learning with a practical perspective.

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