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International Business Strategy - Alain (University of Calgary) Verbeke - Bog

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This is the first textbook on international business strategy that combines analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles, the book shows how these can be applied to businesses engaged in international expansion, especially in high-distance markets.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781107027893
  • Indbinding:
  • Hardback
  • Sideantal:
  • 616
  • Udgivet:
  • 7. marts 2013
  • Udgave:
  • 2
  • Størrelse:
  • 244x170x33 mm.
  • Vægt:
  • 1170 g.
  • 2-3 uger.
  • 11. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af International Business Strategy

This is the first textbook on international business strategy that combines analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles, the book shows how these can be applied to businesses engaged in international expansion, especially in high-distance markets.

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