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International Retailers' Performance in Host Countries - Lukas Morbe - Bog

- The Roles of Strategies, Consumer Perceptions and the Local Environment

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Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-specific environment.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658220686
  • Indbinding:
  • Paperback
  • Sideantal:
  • 165
  • Udgivet:
  • 3. maj 2018
  • Udgave:
  • 12018
  • Vægt:
  • 2504 g.
  • 8-11 hverdage.
  • 7. december 2024
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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-specific environment.

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