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Internationalisation and Mode Switching - Uwe Sachse - Bog

- Performance, Strategy and Timing

Bag om Internationalisation and Mode Switching

Managing an international operation is seen by many as one of the most challenging activities in an enterprise. This title offers substantial answers to the question of how companies behave after they have entered a particular foreign market. It shows that companies pursue characteristic internationalisation pathways through their choice of mode.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783834931306
  • Indbinding:
  • Paperback
  • Sideantal:
  • 418
  • Udgivet:
  • 4. november 2011
  • Udgave:
  • 2012
  • Størrelse:
  • 210x148x23 mm.
  • Vægt:
  • 565 g.
  • 8-11 hverdage.
  • 9. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Internationalisation and Mode Switching

Managing an international operation is seen by many as one of the most challenging activities in an enterprise. This title offers substantial answers to the question of how companies behave after they have entered a particular foreign market. It shows that companies pursue characteristic internationalisation pathways through their choice of mode.

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