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Join the Conversation - Joseph Jaffe - Bog

- How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

af Joseph Jaffe
Join the Conversation af Joseph Jaffe
Bag om Join the Conversation

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470137321
  • Indbinding:
  • Hardback
  • Sideantal:
  • 320
  • Udgivet:
  • 6. november 2007
  • Størrelse:
  • 153x235x26 mm.
  • Vægt:
  • 528 g.
  • 2-3 uger.
  • 12. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Join the Conversation

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress.

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