Udvidet returret til d. 31. januar 2025

Kellogg on Branding - D Tybout - Bog

- The Marketing Faculty of The Kellogg School of Management

Bag om Kellogg on Branding

Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471690160
  • Indbinding:
  • Hardback
  • Sideantal:
  • 352
  • Udgivet:
  • 25. oktober 2005
  • Størrelse:
  • 163x238x31 mm.
  • Vægt:
  • 552 g.
  • 8-11 hverdage.
  • 9. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Kellogg on Branding

Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won.

Brugerbedømmelser af Kellogg on Branding



Find lignende bøger
Bogen Kellogg on Branding findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.