Name: Key Account Plans
Price: 596.95 DKK
Availability: InStock
Author: Lynette Ryals
ISBN: 9780750683678

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Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques and the reason for their importance; an approach to using the key techniques to build strategic skills; templates for building real plans; cases, examples and vignettes to show real world practice.

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Sprog:
Engelsk

ISBN:
9780750683678

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
404

Udgivet:
10. December 2007

Størrelse:
194x244x12 mm.

Vægt:
790 g.

Leveringstid: 2-4 uger.
Forventet levering: 24. Juli 2024

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Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques and the reason for their importance; an approach to using the key techniques to build strategic skills; templates for building real plans; cases, examples and vignettes to show real world practice.

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