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Key Concepts in Marketing - Jonathan Sutherland - Bog

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Key Concepts in Marketing af Jonathan Sutherland
Bag om Key Concepts in Marketing

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781403915276
  • Indbinding:
  • Paperback
  • Sideantal:
  • 310
  • Udgivet:
  • 27. Februar 2004
  • Størrelse:
  • 216x141x19 mm.
  • Vægt:
  • 416 g.
  • 2-4 uger.
  • 27. Juli 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.

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