Name: Localizing Global Marketing Strategies
Price: 1822.95 DKK
Availability: InStock
Author: Janell NaKia Harvey
ISBN: 9781799809579

Localizing Global Marketing Strategies af Janell NaKia Harvey

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Presents innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. The book highlights a range of topics, including branding, consumer management, and joint ventures.

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Sprog:
Engelsk

ISBN:
9781799809579

Forlag:
Business Science Reference

Indbinding:
Hardback

Sideantal:
140

Udgivet:
25. oktober 2019

Leveringstid: 8-11 hverdage.
Forventet levering: 2. december 2024

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Presents innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. The book highlights a range of topics, including branding, consumer management, and joint ventures.

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