Name: Localizing Global Marketing Strategies
Price: 1422.95 DKK
Availability: InStock
Author: Janell NaKia Harvey
ISBN: 9781799809586

Localizing Global Marketing Strategies af Janell NaKia Harvey

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Presents research on trends and strategies that are necessary to ensure the success of global marketing, and identifies the means of global market entry. The book highlights a wide range of topics, including branding, consumer management, and joint ventures.

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Sprog:
Engelsk

ISBN:
9781799809586

Forlag:
IGI Global

Indbinding:
Paperback

Sideantal:
172

Udgivet:
11. november 2019

Leveringstid: 2-3 uger.
Forventet levering: 4. december 2024

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Presents research on trends and strategies that are necessary to ensure the success of global marketing, and identifies the means of global market entry. The book highlights a wide range of topics, including branding, consumer management, and joint ventures.

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