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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Bog

- Proceedings of the 2013 World Marketing Congress

Bag om Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319241821
  • Indbinding:
  • Hardback
  • Sideantal:
  • 922
  • Udgivet:
  • 10. november 2015
  • Udgave:
  • 12016
  • Størrelse:
  • 217x285x59 mm.
  • Vægt:
  • 2498 g.
  • 2-3 uger.
  • 9. december 2024
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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

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