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Loyalty Management - Cristina (University of Parma Ziliani - Bog

- From Loyalty Programs to Omnichannel Customer Experiences

Bag om Loyalty Management

In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367210724
  • Indbinding:
  • Paperback
  • Sideantal:
  • 236
  • Udgivet:
  • 7. oktober 2019
  • Størrelse:
  • 228x168x10 mm.
  • Vægt:
  • 418 g.
  • 8-11 hverdage.
  • 9. december 2024
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  • BLACK WEEK

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Loyalty Management

In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today.

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