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M-Powering Marketing in a Mobile World - Syagnik Banerjee - Bog

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Describes the changes taking place in shopping behaviours and marketing tools, and integrates them into easy to understand theoretical frameworks that can be used by marketers to augment and leverage their marketing functions and resources

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781631570032
  • Indbinding:
  • Paperback
  • Sideantal:
  • 146
  • Udgivet:
  • 30. november 2017
  • 8-11 hverdage.
  • 17. december 2024
Forlænget returret til d. 31. januar 2025

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Herefter fra 79 kr./md. Ingen binding.

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Describes the changes taking place in shopping behaviours and marketing tools, and integrates them into easy to understand theoretical frameworks that can be used by marketers to augment and leverage their marketing functions and resources

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