Name: Managing and Marketing Radical Innovations
Price: 1804.95 DKK
Availability: InStock
Author: Birgitta Sandberg
ISBN: 9780415433075

Managing and Marketing Radical Innovations af Birgitta Sandberg

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Focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.

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Sprog:
Engelsk

ISBN:
9780415433075

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
288

Udgivet:
7. februar 2008

Størrelse:
161x241x23 mm.

Vægt:
554 g.

Leveringstid: 2-3 uger.
Forventet levering: 20. november 2024

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Focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.

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Business og læring > Ledelse & strategi

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