Name: Managing and Marketing Radical Innovations
Price: 608.95 DKK
Availability: InStock
Author: Birgitta Sandberg
ISBN: 9780415619479

Managing and Marketing Radical Innovations af Birgitta Sandberg

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This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.

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Sprog:
Engelsk

ISBN:
9780415619479

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
272

Udgivet:
27. januar 2011

Størrelse:
233x156x24 mm.

Vægt:
438 g.

Leveringstid: 2-3 uger.
Forventet levering: 10. december 2024

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This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.

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Business og læring > Ledelse & strategi

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