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Managing and Marketing Radical Innovations - Birgitta Sandberg - Bog

- Marketing New Technology

af Birgitta Sandberg

indgår i Routledge Studies in Innovation, Organizations and Technology serien

Managing and Marketing Radical Innovations af Birgitta Sandberg
Bag om Managing and Marketing Radical Innovations

This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415619479
  • Indbinding:
  • Paperback
  • Sideantal:
  • 272
  • Udgivet:
  • 27. Januar 2011
  • Størrelse:
  • 233x156x24 mm.
  • Vægt:
  • 438 g.
  • 2-4 uger.
  • 7. Juni 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Managing and Marketing Radical Innovations

This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.

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