Name: Managing and Marketing Technology
Price: 1023.95 DKK
Availability: InStock
Author: David (University of Bath) Ford
ISBN: 9781861525949

Managing and Marketing Technology af David (University of Bath) Ford

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1.023,95 kr.

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Proposes that strong management of a firm's technology improves both the marketing potential of existing products and allows firms to identify opportunities for new products through the systematic analysis and assessment of their technological and marketing capabilities.

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Sprog:
Engelsk

ISBN:
9781861525949

Forlag:
Cengage Learning EMEA

Indbinding:
Paperback

Sideantal:
200

Udgivet:
22. marts 2001

Udgave:
2

Størrelse:
188x241x15 mm.

Vægt:
499 g.

Leveringstid: 2-4 uger.
Forventet levering: 18. december 2024

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Proposes that strong management of a firm's technology improves both the marketing potential of existing products and allows firms to identify opportunities for new products through the systematic analysis and assessment of their technological and marketing capabilities.

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