Managing Customer Relationships on the Internet

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Hardback
8-11 hverdage
1.678,95 kr.

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One important marketing issue is how to initiate, develop, and manage relationships with customers through the Internet. This book aims to improve our knowledge on utilization of the Internet in marketing. It offers theoretical as well empirical knowledge on managing customer relationships on the Internet.

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Sprog:
Engelsk

ISBN:
9780080441245

Forlag:
Emerald Publishing Limited

Indbinding:
Hardback

Sideantal:
320

Udgivet:
9. november 2005

Størrelse:
156x234x19 mm.

Vægt:
626 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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One important marketing issue is how to initiate, develop, and manage relationships with customers through the Internet. This book aims to improve our knowledge on utilization of the Internet in marketing. It offers theoretical as well empirical knowledge on managing customer relationships on the Internet.

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