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Managing Market Relationships - Adam Lindgreen - Bog

af Adam Lindgreen
Managing Market Relationships af Adam Lindgreen
Bag om Managing Market Relationships

Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138356467
  • Indbinding:
  • Paperback
  • Sideantal:
  • 246
  • Udgivet:
  • 31. januar 2022
  • Størrelse:
  • 232x159x18 mm.
  • Vægt:
  • 372 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om Adam Lindgreen

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Beskrivelse af Managing Market Relationships

Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions.

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