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Managing Public Relations and Brand Image through Social Media - Bog

indgår i Advances in Marketing, Customer Relationship Management, and E-Services serien

Managing Public Relations and Brand Image through Social Media
Bag om Managing Public Relations and Brand Image through Social Media

Provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organisation's visibility and reputation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781522503323
  • Indbinding:
  • Hardback
  • Sideantal:
  • 353
  • Udgivet:
  • 16. Maj 2016
  • Størrelse:
  • 226x290x31 mm.
  • Vægt:
  • 1242 g.
  • 8-11 hverdage.
  • 16. Oktober 2024

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Managing Public Relations and Brand Image through Social Media

Provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organisation's visibility and reputation.

Brugerbedømmelser af Managing Public Relations and Brand Image through Social Media



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