Name: Managing Service Firms
Price: 242.95 DKK
Availability: InStock
Author: Per (Karlstad University Skalen
ISBN: 9781138864122

Managing Service Firms af Per (Karlstad University Skalen

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Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

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Sprog:
Engelsk

ISBN:
9781138864122

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
198

Udgivet:
27. februar 2015

Størrelse:
152x229x0 mm.

Vægt:
272 g.

Leveringstid: 2-3 uger.
Forventet levering: 13. december 2024

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Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

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