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Managing Service Firms - Per (Karlstad University Skalen - Bog

- The Power of Managerial Marketing

Bag om Managing Service Firms

Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138864122
  • Indbinding:
  • Paperback
  • Sideantal:
  • 198
  • Udgivet:
  • 27. Februar 2015
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 272 g.
  • 2-3 uger.
  • 17. Oktober 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Managing Service Firms

Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

Brugerbedømmelser af Managing Service Firms



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