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Managing Social Media and Consumerism - . Rajagopal - Bog

- The Grapevine Effect in Competitive Markets

Bag om Managing Social Media and Consumerism

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137281913
  • Indbinding:
  • Hardback
  • Sideantal:
  • 259
  • Udgivet:
  • 20. september 2013
  • Størrelse:
  • 138x223x21 mm.
  • Vægt:
  • 464 g.
  • 8-11 hverdage.
  • 16. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Managing Social Media and Consumerism

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

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