Udvidet returret til d. 31. januar 2025

Market-Oriented Pricing - Michael Morris - Bog

- Strategies for Management

Bag om Market-Oriented Pricing

Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780899304021
  • Indbinding:
  • Hardback
  • Sideantal:
  • 218
  • Udgivet:
  • 24. april 1990
  • 2-3 uger.
  • 9. december 2024
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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Market-Oriented Pricing

Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers.

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