Market Potential & Consumer Demand of Micro Nutrients & NPK Soluble - Anil Kumar - Bog

Suggestions/Marketing Strategies for Agri-input Industries: 1.To increase the marketing activities at frequently basis e.g. Road show, trade show, free distribution of leaflets, advertisement in local newspaper, TV, field demonstration, farmer meeting etc. 2.Agri-input Industries should also provide the promotional offer to the farmers in different season like free coupon, free sampling, gifts etc. 3.Agri-input Industries should motivate the channel member by giving them incentives to dealers and promotion to sales executives. 4.Agri-input Industries should continue focus on the strategy, strength and weakness of its competitor other micro- nutrients and NPK soluble companies. 5.Agri-input Industries should also enhance the cash discount, rate of advance booking, liberal credit policy and profit margin to their distributors. 6.Agri-input Industries should improve their supply chain system by providing timely delivery to their dealers. 7.Agri-input Industries should arrange the field expert¿s visit at farmer¿s field at regular interval.