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Marketing and American Consumer Culture - Arthur Asa Berger - Bog

- A Cultural Studies Analysis

Bag om Marketing and American Consumer Culture

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319837123
  • Indbinding:
  • Paperback
  • Sideantal:
  • 164
  • Udgivet:
  • 18. juli 2018
  • Udgave:
  • 12016
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 16. januar 2025
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Marketing and American Consumer Culture

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

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