Name: Marketing and American Consumer Culture
Price: 619.95 DKK
Availability: InStock
Author: Arthur Asa Berger
ISBN: 9783319837123

Marketing and American Consumer Culture af Arthur Asa Berger

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This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

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Sprog:
Engelsk

ISBN:
9783319837123

Forlag:
Springer International Publishing AG

Indbinding:
Paperback

Sideantal:
164

Udgivet:
18. juli 2018

Udgave:
12016

Størrelse:
148x210x0 mm.

Vægt:
454 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

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