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Marketing and American Consumer Culture - Arthur Asa Berger - Bog

- A Cultural Studies Analysis

af Arthur Asa Berger
Marketing and American Consumer Culture af Arthur Asa Berger
Bag om Marketing and American Consumer Culture

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319473277
  • Indbinding:
  • Hardback
  • Sideantal:
  • 164
  • Udgivet:
  • 28. December 2016
  • Udgave:
  • 12016
  • Størrelse:
  • 148x210x11 mm.
  • Vægt:
  • 3342 g.
  • 2-3 uger.
  • 19. Juli 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

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