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Marketing and Consumption in Modern Japan - Kazuo (Saitama University Usui - Bog

af Kazuo (Saitama University Usui

indgår i Routledge Studies in the Growth Economies of Asia serien

Marketing and Consumption in Modern Japan af Kazuo (Saitama University Usui
Bag om Marketing and Consumption in Modern Japan

This work explores the development in Japan throughout the 20th century of marketing, consumption and marketing thought. It also discusses how these are likely to develop at a time when globalization and international marketing are having an increasing impact in Japan.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415323130
  • Indbinding:
  • Hardback
  • Sideantal:
  • 260
  • Udgivet:
  • 25. februar 2014
  • Størrelse:
  • 155x240x20 mm.
  • Vægt:
  • 574 g.
  • 2-3 uger.
  • 9. november 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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This work explores the development in Japan throughout the 20th century of marketing, consumption and marketing thought. It also discusses how these are likely to develop at a time when globalization and international marketing are having an increasing impact in Japan.

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