Name: Marketing and Consumption in Modern Japan
Price: 1975.95 DKK
Availability: InStock
Author: Kazuo Usui
ISBN: 9780415323130

Marketing and Consumption in Modern Japan af Kazuo Usui

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This work explores the development in Japan throughout the 20th century of marketing, consumption and marketing thought. It also discusses how these are likely to develop at a time when globalization and international marketing are having an increasing impact in Japan.

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Sprog:
Engelsk

ISBN:
9780415323130

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
260

Udgivet:
25. februar 2014

Størrelse:
155x240x20 mm.

Vægt:
574 g.

Leveringstid: 2-3 uger.
Forventet levering: 10. december 2024

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This work explores the development in Japan throughout the 20th century of marketing, consumption and marketing thought. It also discusses how these are likely to develop at a time when globalization and international marketing are having an increasing impact in Japan.

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