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Marketing and Financial Management - David Walters - Bog

- New Economy - New Interfaces

Bag om Marketing and Financial Management

The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781403940971
  • Indbinding:
  • Paperback
  • Sideantal:
  • 432
  • Udgivet:
  • 18. november 2004
  • Størrelse:
  • 156x234x24 mm.
  • Vægt:
  • 664 g.
  • 2-4 uger.
  • 7. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Marketing and Financial Management

The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.

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