Vi bøger
Levering: 1 - 2 hverdage

Marketing and Modernity - Marianne E. Lien - Bog

- An Ethnography of Marketing Practice

Bag om Marketing and Modernity

This text examines the strategies and struggles of the professionals who are responsible for marketing ready-made food products for a Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781859739969
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 1. September 1997
  • Størrelse:
  • 142x216x26 mm.
  • Vægt:
  • 408 g.
  • 2-3 uger.
  • 24. Juli 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Marketing and Modernity

This text examines the strategies and struggles of the professionals who are responsible for marketing ready-made food products for a Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.

Brugerbedømmelser af Marketing and Modernity



Find lignende bøger
Bogen Marketing and Modernity findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.