Name: Marketing and Social Construction
Price: 602.95 DKK
Availability: InStock
Author: Chris Hackley
ISBN: 9780415439695

Marketing and Social Construction af Chris Hackley

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Presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a range of European and North American studies, this book suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing.

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Sprog:
Engelsk

ISBN:
9780415439695

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
234

Udgivet:
26. marts 2007

Størrelse:
156x234x0 mm.

Vægt:
408 g.

Leveringstid: 2-3 uger.
Forventet levering: 10. december 2024

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Presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a range of European and North American studies, this book suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing.

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