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Marketing at the Confluence between Entertainment and Analytics - Bog

- Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress

indgår i Developments in Marketing Science: Proceedings of the Academy of Marketing Science serien

Marketing at the Confluence between Entertainment and Analytics
Bag om Marketing at the Confluence between Entertainment and Analytics

This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319473307
  • Indbinding:
  • Hardback
  • Sideantal:
  • 1595
  • Udgivet:
  • 24. Maj 2017
  • Udgave:
  • 12017
  • Vægt:
  • 2732 g.
  • Ukendt - mangler pt..

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Marketing at the Confluence between Entertainment and Analytics

This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France.

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