Name: Marketing Budgeting (RLE Marketing)
Price: 2063.95 DKK
Availability: InStock
Author: Nigel Piercy
ISBN: 9781138790896

Marketing Budgeting (RLE Marketing) af Nigel Piercy

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This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.

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Sprog:
Engelsk

ISBN:
9781138790896

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
542

Udgivet:
22. august 2014

Størrelse:
156x234x28 mm.

Vægt:
816 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.

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