Name: Marketing Budgeting (RLE Marketing)
Price: 475.95 DKK
Availability: InStock
Author: Nigel Piercy
ISBN: 9781138995635

Marketing Budgeting (RLE Marketing) af Nigel Piercy

Du sparer 0% ift. normalprisen Spar 0%

Bag om Marketing Budgeting (RLE Marketing)

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.

Vis mere

Sprog:
Engelsk

ISBN:
9781138995635

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
538

Udgivet:
26. november 2015

Størrelse:
156x234x28 mm.

Vægt:
453 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

Normalpris

BLACK NOVEMBER
475,95 kr. + Fragt
~~475,95 kr.~~

Medlemspris

425,95 kr.

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om Nigel Piercy

Vis alle bøger af Nigel Piercy

Beskrivelse af Marketing Budgeting (RLE Marketing)

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.

Brugerbedømmelser af Marketing Budgeting (RLE Marketing)

Andre købte også..

Find lignende bøger

Bogen Marketing Budgeting (RLE Marketing) findes i følgende kategorier:

Business og læring > Marketing

Marketing Budgeting (RLE Marketing) - Nigel Piercy - Bog

Bag om Nigel Piercy

Beskrivelse af Marketing Budgeting (RLE Marketing)

Brugerbedømmelser af Marketing Budgeting (RLE Marketing)

Gør som tusindvis af andre bogelskere