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Bag om Marketing Communications and Brand Development in Emerging Economies Volume I

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage.

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Sprog:
Engelsk

ISBN:
9783030886776

Forlag:
Springer Nature Switzerland AG

Indbinding:
Hardback

Sideantal:
311

Udgivet:
5. maj 2022

Udgave:
12022

Størrelse:
148x210x0 mm.

Vægt:
570 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 5. december 2024

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Beskrivelse af Marketing Communications and Brand Development in Emerging Economies Volume I

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage.

Brugerbedømmelser af Marketing Communications and Brand Development in Emerging Economies Volume I

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