Marketing Communications in Emerging Economies, Volume I

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The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.

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Sprog:
Engelsk

ISBN:
9783030813284

Forlag:
Springer Nature Switzerland AG

Indbinding:
Hardback

Sideantal:
301

Udgivet:
29. oktober 2021

Udgave:
12021

Størrelse:
148x210x0 mm.

Vægt:
577 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 17. januar 2025

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1.675,95 kr.

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The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.

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