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Marketing Concepts and Strategies - Ferrell (University of New Mexico) - Bog

Bag om Marketing Concepts and Strategies

The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781473778580
  • Indbinding:
  • Paperback
  • Sideantal:
  • 832
  • Udgivet:
  • 20. januar 2023
  • Udgave:
  • 9
  • Størrelse:
  • 200x260x34 mm.
  • Vægt:
  • 1514 g.
  • 4-7 hverdage.
  • 4. december 2024
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Beskrivelse af Marketing Concepts and Strategies

The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.

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