Name: Marketing Finance
Price: 548.95 DKK
Availability: InStock
Author: Keith Ward
ISBN: 9780750657709

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Stresses the pivotal relationship between finance and strategy in the marketing process, and demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. This work also concentrates on how financial input in marketing can create shareholder value.

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Sprog:
Engelsk

ISBN:
9780750657709

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
368

Udgivet:
4. november 2003

Størrelse:
233x157x23 mm.

Vægt:
556 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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Stresses the pivotal relationship between finance and strategy in the marketing process, and demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. This work also concentrates on how financial input in marketing can create shareholder value.

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