Name: Marketing Financial Services
Price: 813.95 DKK
Availability: InStock
Author: Mike Wright
ISBN: 9780750622479

Marketing Financial Services af Mike Wright

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Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. It includes chapters which cover topics such as credit cards and customer care. Combining analysis of principles, concepts and techniques with advice, it is useful for students on degree and postgraduate courses.

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Sprog:
Engelsk

ISBN:
9780750622479

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
416

Udgivet:
20. oktober 1995

Udgave:
2

Størrelse:
246x191x30 mm.

Vægt:
808 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. It includes chapters which cover topics such as credit cards and customer care. Combining analysis of principles, concepts and techniques with advice, it is useful for students on degree and postgraduate courses.

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