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Bag om Marketing in a Digital World

Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

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Sprog:
Engelsk

ISBN:
9781787563407

Forlag:
Emerald Publishing Limited

Indbinding:
Hardback

Sideantal:
248

Udgivet:
19. september 2019

Størrelse:
237x159x14 mm.

Vægt:
478 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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Beskrivelse af Marketing in a Digital World

Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

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