Marketing in Developing Countries (RLE Marketing)

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The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

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Sprog:
Engelsk

ISBN:
9781138792531

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
276

Udgivet:
22. august 2014

Størrelse:
156x234x20 mm.

Vægt:
521 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

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