Name: Marketing Innovations in the Automotive Industry
Price: 1586.95 DKK
Availability: InStock
Author: Elena Candelo
ISBN: 9783030159986

Marketing Innovations in the Automotive Industry af Elena Candelo

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1.586,95 kr.

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This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution.

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Sprog:
Engelsk

ISBN:
9783030159986

Forlag:
Springer Nature Switzerland AG

Indbinding:
Hardback

Sideantal:
192

Udgivet:
18. april 2019

Udgave:
12019

Størrelse:
155x235x0 mm.

Vægt:
500 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 5. december 2024

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This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution.

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