Name: Marketing Logistics
Price: 647.95 DKK
Availability: InStock
Author: Martin Christopher
ISBN: 9780750652247

Marketing Logistics af Martin Christopher

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Business organizations view the supply chain as a whole as the vehicle by which competitive advantage is achieved. This work incorporates customer service element, and contains a range of industry examples offering practical insight. It uses 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

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Sprog:
Engelsk

ISBN:
9780750652247

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
172

Udgivet:
9. maj 2003

Udgave:
2

Størrelse:
156x230x9 mm.

Vægt:
278 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 5. december 2024

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Business organizations view the supply chain as a whole as the vehicle by which competitive advantage is achieved. This work incorporates customer service element, and contains a range of industry examples offering practical insight. It uses 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

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