Name: Marketing Planning for Services
Price: 755.95 DKK
Availability: InStock
Author: Adrian Payne
ISBN: 9780750630221

Marketing Planning for Services af Adrian Payne

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Provides an answer to the challenge of creating marketing plans that produce improved bottom-line results. This work highlights key misunderstandings about marketing and the nature of services and relationship marketing. It suggests frameworks and techniques for undertaking the marketing planning process and implementing the principles covered.

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Sprog:
Engelsk

ISBN:
9780750630221

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
376

Udgivet:
17. juni 1996

Størrelse:
156x234x19 mm.

Vægt:
700 g.

Leveringstid: 2-4 uger.
Forventet levering: 11. december 2024

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Provides an answer to the challenge of creating marketing plans that produce improved bottom-line results. This work highlights key misunderstandings about marketing and the nature of services and relationship marketing. It suggests frameworks and techniques for undertaking the marketing planning process and implementing the principles covered.

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